As a product manager one deals with a word thats used millions of times! Strategy!
I came across this article sometime last year and somehow I am reminded of it again.
https://hbr.org/2015/05/what-is-strategy-again
So the author makes it simple-simple and simple for us.. It is doing something more efficiently than competition or doing something new! I know we all know this.. And there isnt anything I am adding here.. What I am saying is that "Product Strategy" is something one comes across as a PM.
So here it goes. How does the strategy come into picture.. It depends , it can be based of company vision , customer needs , market trends , technology changes and many more factors.
Is strategy - product roadmap ? Yes and No.. These two are in a complicated relationship!
Strategy fuels the product roadmap.
Broadly strategy can be disrupt the market (do something that no one is doing) or make it more efficient (Do something better/cheaper than the world!) - By I don't know who but sadly not me...
This sentence just takes away the complexity around the word strategy..It is so much helpful to look at it with the simpler perspective , especially as a Product Manager...
A lot of times , when one is presenting the product , the classic "WHY US?" question pops up! Instead of putting lot of bells and whistles , It's better to show the data and prove why us!
In the next couple of months I am going to focus on road-maping and some insights around it.. The future of the product is shaped by the core business and product strategy! It is the vision that the product and company follows , it is the goal that the company works towards..
As a product manager , one is involved in strategy meetings where we work with divergence/convergence methods.
What can be done? What should be done and How can it be done?
I came across this article sometime last year and somehow I am reminded of it again.
https://hbr.org/2015/05/what-is-strategy-again
So the author makes it simple-simple and simple for us.. It is doing something more efficiently than competition or doing something new! I know we all know this.. And there isnt anything I am adding here.. What I am saying is that "Product Strategy" is something one comes across as a PM.
So here it goes. How does the strategy come into picture.. It depends , it can be based of company vision , customer needs , market trends , technology changes and many more factors.
Is strategy - product roadmap ? Yes and No.. These two are in a complicated relationship!
Strategy fuels the product roadmap.
Broadly strategy can be disrupt the market (do something that no one is doing) or make it more efficient (Do something better/cheaper than the world!) - By I don't know who but sadly not me...
This sentence just takes away the complexity around the word strategy..It is so much helpful to look at it with the simpler perspective , especially as a Product Manager...
A lot of times , when one is presenting the product , the classic "WHY US?" question pops up! Instead of putting lot of bells and whistles , It's better to show the data and prove why us!
In the next couple of months I am going to focus on road-maping and some insights around it.. The future of the product is shaped by the core business and product strategy! It is the vision that the product and company follows , it is the goal that the company works towards..
As a product manager , one is involved in strategy meetings where we work with divergence/convergence methods.
What can be done? What should be done and How can it be done?
