As a product manager , one is telling stories.. All the time.. Stories to the customers so they like the product, stories to the stakeholders so that they have confidence in the product.. Stories to the developers so that they are excited to work on the products.. Stories , Stories and some more stories...
Wait, let me clarify before I get into trouble! We are not making up stories.. We are telling the facts with a flow that keep the listener interested! Funny Hmn!
I came across this wonderful book - "Storyscaping" which is not directly related to Product management but definitely a good read. (http://www.storyscaping.com/)
This book is about moving from simply creating ads (storytelling) to creating worlds where the real customer connections happen through shared experiences. The concepts in the books are beautifully defined.
One of the concepts about "Insight to Desire" talks about driving consumer insights and consumer journey into brand strategy and product positioning.
It gives some tools to understand the user behavior and accordingly driving the advertisements (Product in our case). As a product manager we are supposed to keep the customer first and
this book provides wonderful ideas and case studies around the same. The X Games - ESPN is an insightful case study.
Many of the ideas in the book can be used by Product managers in multiple situations.
Just before we get carried away from all our learnings from the disney course and the book let me end this post by a thought from the book - "Great storytelling alone wont save your business (Product in our case)"
So the wonderful story wont save a product!
If you are reading this line , is it an indication that I am getting better with the storytelling-storyscaping? :) :)
Another resource that I used this month :
Storytelling course on Khan academy by Pixar.
https://www.khanacademy.org/partner-content/pixar/storytelling
Wait, let me clarify before I get into trouble! We are not making up stories.. We are telling the facts with a flow that keep the listener interested! Funny Hmn!
I came across this wonderful book - "Storyscaping" which is not directly related to Product management but definitely a good read. (http://www.storyscaping.com/)
This book is about moving from simply creating ads (storytelling) to creating worlds where the real customer connections happen through shared experiences. The concepts in the books are beautifully defined.
One of the concepts about "Insight to Desire" talks about driving consumer insights and consumer journey into brand strategy and product positioning.
It gives some tools to understand the user behavior and accordingly driving the advertisements (Product in our case). As a product manager we are supposed to keep the customer first and
this book provides wonderful ideas and case studies around the same. The X Games - ESPN is an insightful case study.
Many of the ideas in the book can be used by Product managers in multiple situations.
Just before we get carried away from all our learnings from the disney course and the book let me end this post by a thought from the book - "Great storytelling alone wont save your business (Product in our case)"
So the wonderful story wont save a product!
If you are reading this line , is it an indication that I am getting better with the storytelling-storyscaping? :) :)
Another resource that I used this month :
Storytelling course on Khan academy by Pixar.
https://www.khanacademy.org/partner-content/pixar/storytelling
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